How To Track Social Mentions will be discussed in this article. People are probably talking about you online, regardless of how big or small your brand is and how much money it spends on social media marketing. A social mention occurs each time you are mentioned in someone else’s Instagram comments, Facebook posts, or tweets.
How To Track Social Mentions In 2024
In this article, you can know about How To Track Social Mentions here are the details below;
You have a higher level of brand awareness the more people talk about your company online. Furthermore, it directly affects your entire market position and boosts sales.
All the information you were looking for is provided here:
- A mention: what is it?
- A social mention: what is it?
- How can I keep track of social media mentions?
- By hand tracking
- Making use of social media mention tools
- How should one reply to mentions on social media?
- In summary
What is a mention?
A mention in the context of digital marketing is any online discussion regarding a brand, product, service, or business. Numerous digital venues, such as social media, blogs, news stories, forums, podcasts, newsletters, reviews, and more, could be the venue for this.
In terms of digital marketing tactics, mentions are vital. They have a big impact on a brand’s reputation, audience relations, and online visibility.
Types of mentions in digital marketings:
- Mentions of a brand on social media: People tag or bring up a brand in their posts or comments.
- Brand mentions in blogs and articles: Brands are spoken about or referenced in blogs and articles.
- Brands are brought up in conversations on forums and community boards.
- Reviews and ratings: Customer reviews and ratings contain mentions.
- Influencer mentions: In their material, influencers may mention or recommend a brand.
- Press releases and news pieces occasionally mention brands.
An illustration of an internet mention can be found here:
Mentioning or tagging someone’s username or profile in a message, post, or comment on social media is known as a social mention. The user’s username is used after the “@” sign to achieve this. What matters is that people may discuss items or companies on social media without labelling them. In that instance, you must utilise a social media monitoring programme to find such references.
These programmes use sentiment analysis to assist you in swiftly identifying the good, negative, or neutral mentions. In addition, they provide insightful customer data and track important indicators.
Social mentions are an essential component of social media engagement and serve a variety of functions.
The following are instances of social mentions:
Tracking mentions on social media can be done in two major ways:
- By hand tracking
- Making use of social media mention tools
01 Manual trackimg
By monitoring the notifications on your social media apps, you may manually keep track of social media remarks.
This is one method you might use:
- Make use of the search feature on every social networking site to find mentions of your company, goods, or targeted keywords. Don’t forget to look for frequent misspellings or changes to your brand name.
- Find pertinent hashtags by hand that are connected to your business or sector.
- Make sure you have notifications set up to notify you when someone mentions you.
- Check each social media platform’s notifications tab on a regular basis.
- Utilise comparable strategies to monitor any mentions of your rivals.
However, there are a number of serious drawbacks to this method:
- Time-consuming: As your business expands, manual tracking can become increasingly time-consuming.
- Not all-inclusive: Mentions may slip between the cracks, particularly if people don’t tag your official profile or if they happen on sites you aren’t actively keeping an eye on.
- Absence of social media analytics: Manual tracking lacks sentiment analysis and analytics, in contrast to social listening technologies.
Although it is doable, manual tracking is more practical for smaller brands. Generally, investing in a product is more successful for larger firms or those who take reputation management and engagement seriously.
These solutions make sure you don’t miss any significant interactions, automate the tracking process, and offer thorough social media research.
Here’s how to put this up, in our opinion:
- Choose a social media monitoring tool based on the size, type of business, and requirements of your enterprise. Make sure the tool is compatible with every social media network that matters to your company. Brand24, for instance, keeps an eye on Quora, Twitch, Facebook, Instagram, Twitter, YouTube, TikTok, Reddit, Linkedin, Medium, and Telegram. Check it out while it’s free!
- Make a list of all the brands, product names, hashtags, and pertinent keywords you wish to monitor. Next, organise a project for monitoring.
- Explore the Mention Tab, which is where all mentions are shown. To identify the most pertinent ones, you can filter them.
- Take note of the mentions’ tone, whether it be neutral, negative, or favourable.
- Set up the tool to provide you with mention reports or notifications.
- Recall that proactive involvement, the appropriate tools, and a deliberate strategy are necessary for successful social and brand mention tracking.
What counts most, regardless of how big or little your firm is and how many thousands of internet mentions it receives each day, is:
With a social media mention, what can you do?
How do you reply to the individuals who are the source of each mention—your followers, users, clients, and customers?
Three categories of social mentions exist:
- Positive: It offers you a chance to express gratitude to the person who created it.
- Negative: provides a chance for you to maybe address an issue. Alternately, it enables you to demonstrate your perceptiveness and empathy for clients who didn’t have positive encounters.
- Neutral feedback gives you the chance to get opinions on your product or service that you would not have otherwise heard.
Gather these mentions on social media for:
- Details about ways to enhance the user experience
- Suggestions for improvements for the upcoming iteration of your product
- Do some research on the people who will be receiving this.
- An in-depth examination of the variables influencing purchasing decisions
Every mention—whether it be favourable, unfavourable, or neutral—offers you a chance to interact with your audience.
Find out who has mentioned your company, goods, and services on social media!
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What to do with a positive mention?
If only all mentions on the internet could be self-serving compliments! Unfortunately, it isn’t true. However, it just serves to increase our appreciation for flattering remarks.
Record producer and DJ Alan Walker works around the clock to create music, but he still finds time to post on social media like this to show his fans how much their encouragement and thoughts mean to him:
I’ve read every comment you’ve made. I’m happy you like it, and I appreciate all of your nice remarks.
Just wait till you receive your first unfavourable mention if you’re still at the stage where you believe a positive remark isn’t worthy of a response.
You could even feel inclined to reply to every encouraging social media mention separately at that point. Great if you can handle this and your business doesn’t currently receive a lot of social media attention!
Nothing compares to customisation and one-on-one time support.
On the other hand, if a single post garners over 400 comments and 16,000 likes, simply follow DJ Alan Walker’s example and thank the person who took the time to mention, listen to, or otherwise appreciate you!
What to do with a negative mention?
Our preferred example of a negative social mention is the one below. Now that a particular issue has been addressed, we have the chance to propose a fix.
The aforementioned T-Mobile client is having coverage issues and is unable to work as a result. It’s evident that they want a prompt answer from T-Mobile.
It’s great if you get a negative mention like this that highlights an issue that you can resolve!
Every problem that is feasible has a feasible fix. Just keep in mind that your response should be kind and patient.
It makes sense if you need some time to research the answer or get in touch with a departmental member. Even if your answer is limited to notifying the poster of the bad mention that you have noticed their comment, they will still value your prompt attention.
But what if there isn’t a specific issue that needs your attention and the social mention is more of a biting jab? Then, what ought one to do?
Emotions control a scathingly critical mention.
It makes no difference if the issue was with your business, a partner, retailer, supplier, or shipping services provider. The buyer perceives you as guilty by association.
Being straightforward and apologising is the best course of action in this kind of situation.
Admit any errors or omissions that you may have made.
Show empathy and give your consumers your whole attention.
To help you learn from the experience, use it to train new hires, and enhance how you handle similar circumstances in the future, record the discussion with these unfavourable remarks.
For additional information on each stage of the procedure for responding to unfavourable social media remarks, see this guided infographic.
If the customer doesn’t quickly alter their mind after that, don’t get offended.
You’re not trying to convince them otherwise. When responding to any unfavourable social media reference, keep in mind that:
- Try to resolve any specific issues that have been brought up.
- If you are unable to resolve a specific issue, at the very least admit that your clients’ experience was unsatisfactory and extend your sincere apologies for any trouble caused.
- Offer payment or a little present, if appropriate, to show your thanks for the squandered personal time.
What to do with neutral mention?
A social media mention that is impartial gives you the chance to get customer feedback on your goods. Consider the following example: Also check Are Social Media Proxies
An image from Instagram showing a neutral social mention
Although it doesn’t discuss how much better Lays’ wasabi chips are than Doritos’, it does offer useful marketing information to both brands (they are actually related to the Frito-Lay family, but that’s a different story).
This unbiased social mention of Lays reveals the flavours that their customers like (wasabi) and the other chips that their customers compare them to (Doritos).
Gathering more social mentions similar to (and different from) this one will provide you with a wealth of data that can be applied to your market research.
You can fill in the blanks and respond to inquiries such as these by using neutral social mentions.
- Who is the audience I want to reach?
- Who is my primary rival?
- What features of my product appeal to my customers?
- What features of my product do my customers not like?
- How can I make my product better?
- Why do they select my offering?
Why do they select the product of my rival?
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Conclusion
Are you familiar with social media accounts that only post once? They don’t interact with users, reply to remarks, and most likely don’t keep track of mentions.
It isn’t the most effective method for growing your following and managing a prosperous profile.
Key takeaways:
- Any social media plan should include mention tracking.
- Every social media reference is the result of user creativity.
- You may better manage and safeguard the reputation of your brand by maintaining an eye on the tone of social mentions.
- Observe closely any mentions made by brand promoters or influencers.
- Utilise the tracking tool’s information to enhance your social media presence.
- Quickly respond to unfavourable social media mentions and provide answers.
- Keep an eye on mentions of your rivals to learn more about their online persona and reputation.
Possessing a social mention tool will equip you to handle even the most difficult circumstances. The good news is that a programme like this is available for free trial. Sign up for a complimentary 14-day trial!